Radar / AI media tools / ChatGPT shopping
ChatGPT shopping: virtual try-on and Favorites
OpenAI launched a 'Try On' button in ChatGPT shopping results plus a Favorites library for saving products, powered by the new ChatGPT Images 2.5 model.
Why it matters
ChatGPT now renders clothing and accessories onto shoppers' own photos directly in the chat, turning the assistant into a visual shopping companion competing with Google Shopping and Pinterest for fashion discovery.
What you could build with it
An indie developer could build a Shopify plugin that mirrors the chat-based try-on flow, letting shoppers preview outfits from their own photos and save favorites into a shareable lookbook, lifting conversion without requiring retailers to rebuild their storefronts.
Does it hold up?
Too early to judge. The feature launched 2026-10-01 and coverage is press writeups and explainers only — no independent tests of garment fidelity, body representation, or conversion impact exist yet.
Built with ChatGPT shopping
- ChatGPT Adds Virtual Try-On to Its Shopping Resultsarticle · Walkthrough of how Try-On works per OpenAI's Help Center, including reusable reference photos and OpenAI's caveat that images do not guarantee fit or size.
- ChatGPT Virtual Try-On Saves Your Selfie by Defaultarticle · Hands-on privacy breakdown: selfies are saved as reusable reference photos unless deleted under Settings > Personalization, and may be used for model training on personal accounts unless opted out.
- ChatGPT Virtual Try-On Lets You Try Clothes on With Your Own Photoarticle · Hands-on explainer of the Try On button flow, screenshot-based try-ons, and the Favorites Library pairing try-on images with saved products.
Learn more
First spotted on article: source.
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